2.1CriticaldetPlane 2 · Content integrity
A case study link returns a 404 error
The “Case study: rebranding” link points to a page that no longer exists — students cannot reach the material.
Recommendation: Fix the target URL or replace the link with a current source.
Location: Section 4 › Case studiesConfidence: 1.0
2.3CriticaldetPlane 2 · Content integrity
The embedded ad campaign video is unavailable
The embedded video was removed at the source; the player shows an error instead of content.
Recommendation: Replace the video with a working source or a local copy.
Location: Section 4 › Video: viral campaignConfidence: 1.0
6.1CriticaldetPlane 6 · Grading
Weights in the “Ongoing assignments” category sum to 80%, not 100%
Item weights in the category do not add up to 100%, so the final grade is skewed.
Recommendation: Adjust the weights so they sum to exactly 100%.
Location: Gradebook › Ongoing assignmentsConfidence: 1.0
6.5CriticaldetPlane 6 · Grading
The final test allows unlimited attempts
Without an attempt limit the test loses discriminating value — students can retry to full marks.
Recommendation: Set a sensible attempt limit (e.g. 1–2).
Location: Section 6 › Final testConfidence: 1.0
1.2MediumAIPlane 1 · Pedagogy
The goal “build a marketing plan” has no verification in assessment
The declared goal is not covered by any assignment or quiz — there is no way to verify students achieved it.
Recommendation: Add an assignment or quiz item targeting this outcome directly.
Location: Section 5 › Topic goalsConfidence: 0.80
3.4MediumdetPlane 3 · Configuration
The assignment due date is in the past
The “Campaign budget” assignment is due before the course run starts — students cannot submit.
Recommendation: Move the due date into the current run.
Location: Section 5 › Assignment: campaign budgetConfidence: 1.0
5.2MediumAIPlane 5 · UX/UI
Section labels are generic (“Topic 1” to “Topic 6”)
Section names do not describe the content, making the course harder to navigate.
Recommendation: Name sections after their content, e.g. “Digital Marketing” instead of “Topic 4”.
Location: Course outlineConfidence: 0.77
4.5MediumhybridPlane 4 · Content & language
Inconsistent formatting in the study materials
The page mixes heading levels and contains copy-paste artefacts (inline styles).
Recommendation: Unify heading styles and remove inline formatting.
Location: Section 2 › Study materialsConfidence: 0.63
6.4Mediumdet+AIPlane 6 · Grading
The final test has no answer feedback
Questions lack explanatory feedback — students don't learn from their mistakes.
Recommendation: Add feedback at least to the key questions.
Location: Section 6 › Final testConfidence: 0.78
5.6MediumAIPlane 5 · UX/UI
Long text with no visual structure
The “Marketing Mix (4P)” explanation is a solid block of 10+ paragraphs without headings or bullets — hard to read.
Recommendation: Break the text up with subheadings and bullets, highlight key terms.
Location: Section 3 › Marketing Mix (4P)Confidence: 0.69
4.3Needs reviewAIPlane 4 · Content & language
Possibly outdated market statistics (year 2020)
The text cites 2020 market shares — currency cannot be verified automatically. Requires human review.
Recommendation: Verify the data is current and add a newer source if needed.
Location: Section 6 › Measurement and analyticsConfidence: 0.54